HUGO BOSS delivers sophisticated fashion through their diverse collections of BOSS, BOSS Green, HUGO and BOSS Orange. Each line caters for different occasions and styles to form a network of collections that tackle a wide area of fashion; a clever way to categorise and organise their elegant designs.
The core brand BOSS oozes authenticity and effortless luxury within their creations. The menswear line is a fusion of modern business and evening wear with relaxed styles and high quality sportswear to suit the typical gentleman's lifestyle. The women's designs embody femininity by incorporating a mix of exquisite fabrics and a focus on the finer details. Reflecting the foundations of the menswear collection the line offers business wear, leisurewear and evening attire for the elegant, modern woman. BOSS includes a timeless range of accessories such as watches, eyewear and fragrances.
BOSS Green focuses on the active lifestyle of their clientele with leisure outfits that have a functional purpose with strong fashion references to colour and style. However, BOSS Orange dreams of an urban lifestyle with relaxed, laid-back designs that encourage a spontaneous, individual attitude. The casual attire is supported by an accessory line to complete the look. Finally, HUGO believes in originality by mixing classic tailoring with artistic elements and creative influences.
Overall, HUGO BOSS has created a community of brands that cater for a wide spectrum of tastes and lifestyles. The modern audience are able to indulge in a label that truly reflects a contemporary society. The company have also expanded into other areas such as HUGO BOSS Homeware and BOSS Kidswear; a true lifestyle brand.
